LSU's athletic director, Verge Ausberry, has taken a shot at Brian Kelly, the former coach of the LSU football program. Ausberry, a Louisiana lifer and LSU alumni, believes that Kelly's lack of connection with the program and its stakeholders was a significant issue. Ausberry's comments come in the wake of Kelly's firing and the subsequent hiring of Lane Kiffin, who is expected to bring a more collaborative and inclusive approach to the program.
Ausberry's criticism of Kelly's leadership style is particularly notable, as he emphasizes the importance of a strong connection between the coach, the program, and its fans. He argues that Kelly's detachment from the program's inner workings and his reluctance to engage with alumni and boosters led to a lack of engagement and support. Ausberry's perspective is one of a leader who values the community and the importance of a cohesive and supportive environment.
The article also highlights the contrast between Kelly's tenure and the potential for Kiffin's success. Ausberry's support for Kiffin's hiring is based on the belief that Kiffin will bring a more inclusive and engaging approach to the program. The article suggests that Kiffin's ability to connect with former players and alumni, as well as his willingness to engage with donors and supporters, will be key to the program's success.
The piece concludes by noting the attention and drama that Kiffin's hiring has generated, with ESPN's 'College GameDay' set to air from Baton Rouge before LSU's season opener. Ausberry's final comment, 'Every day you talk about us, guess what, that’s good for LSU,' underscores the importance of media attention and public engagement for the program's success and visibility.
